OUR SERVICES

For BTL Promotion

REGIONAL STORE ACTIVATIONS

Design and execution management of Instore Experiences for brands like

Dove, Tresemme, Closeup, Helmann’s, Knorr, Vaseline, Pond’s, Sunsilk, Omo etc.

HAND WASH SCHOOL CAMPAIGN

Activation design to educate kids in Covid times. Our BAs educated kids how to wash hands properly step by step. In class activity sheets were also distriuted which were related to hand washing plus hygiene kits and masks were distributed.

LIPTON GREEN TEA

Activation Partner for Lipton Green Tea we design and conceive concepts that engage Green Tea drinkers in exciting ways, while playing on health and fitness platform.

We’ve partnered with LGT in Retail, Dubai Fitness Month and Spinney’s cycling challenge in UAE.

LIPTON TEA FEAST

A fun filled activation at Taste of Dubai with thematic and attractive setup. It had different cold and hot drinks made with Lipton which were sampled to people. Photo opportunity was set up where people had to click a picture and post it on their Instagram after which they were given a Lipton goodie bags.

LIPTON ICED TEA

Conceptualized a retail experience for LIT in UAE, which is their first long term execution. Helium was responsible for Design, Looks, experiences, recipes and production of the setup. It is now being run on day to day basis by Pepsi’s contracted staff.

CARNIVAL CHALLENGE

A thrilling carnival experience featuring 6 exciting mini-games and atournament will be held across major cities in Pakistan over the span of 3 weeks, all with a single set-up. Join the fun, compete, and showcase your skills in this nationwide event.
For Shopper Marketing

COKE TRADE INNOVATION

The aim is to highlight the cricket theme through in-store and out of store activations.

INSTORE LAUNCH EVENT

We proudly present the Cadbury Mini Finger in-store campaign, executed across Pakistan, from premium IMT outlets to local modern trade locations. Our campaign captured the essence of Cadbury’s irresistible treat, creating a delightful experience for consumers at every touchpoint, ensuring the Mini Finger is within reach for chocolate lovers nationwide.

REGIONAL STORE CAMPAIGNS

Design and execution management of Instore Experiences for brand Sparkling water. Our Nestlé sparkling water campaign fizzed with creativity, engaging consumers with a vibrant, refreshing experience that captured the essence of pure hydration.

CONSUMER ENGAGEMENT

Revolutionizing skincare engagement, Vaseline’s UAE campaign fused gamified education with ‘Flaunt Your Glow’ interactivity, spotlighting 10X EPOERFUL and Vitamin C benefits while driving trials through win-a-product incentives.

SCAN & WIN

We developed a consumer engagement campaign encouraging bundle purchases of Unilever products with exciting prize incentives. Key account-specific giveaways, paired with WhatsApp-based participation, boosted engagement. The campaign resulted in 12K+ entries, with gold, Mercedes cars, and electronics as prizes.

GOLD COIN CAMAIGN

We arranged this event as part of a GCC-wide campaign to drive sales, featuring coupon codes inside product packs to encourage purchases. Customers participated in a raffle draw for a chance to win gold coins. The campaign received over 2,000 entries, resulting in 200 winners and a highly engaging experience.

SCAN & WIN

We arranged this event for Red Label Lipton to capitalize on the Back-to-School season through a buy-and-win campaign in Kuwait. Customers participated via a micro-site by making a minimum purchase of 4KD on any Lipton product. The campaign received over 4,000 entries, with 50 winners receiving exciting prizes like gold bars, PlayStations, iPhones, scooters, watches, and laptops.
Affiliate & Influencer Marketing

STARZPLAY

INFLUENCER CAMPAIGN

To promote StarzPlay, we ran an influencer campaign highlighting the ease of streaming unlimited entertainment. A person relaxing on their couch, engrossed in their favorite show, demonstrated how effortlessly they can enjoy movies, series, and live sports anytime, anywhere. This campaign successfully drove app downloads and reinforced StarzPlay’s commitment to premium on-demand content.

NOON FOOD

INFLUENCER CAMPAIGN

To promote Noon Food, we ran an influencer campaign A person sitting on a couch looking at a phone Description automatically generated with medium confidence to show how easily and quickly you can have food delivered, driving downloads for

JENAN

INFLUENCER CAMPAIGN

To promote Jenan, we ran an influencer campaign showcasing how effortlessly and quickly you can prepare healthy and delicious meals. A person in their kitchen, using Jenan’s high-quality ingredients, demonstrated how easy it is to cook wholesome food at home. This campaign successfully engaged audiences and reinforced Jenan’s commitment to quality and convenience.